


Founder of Scarlet Petal Automation and Creator of the Reverse Mortgage Authority System



I have spent the last 10 years buying ads for some of the biggest brands in the world. Along the way, I took a brand from $0 to $1.5 million in just 18 months, helped a real estate pro jump from $25k to $111k a month in 90 days, and helped another client win the ClickFunnels Two Comma Club award.
After all those wins, I turned my focus to solving the single biggest problem in reverse mortgage lead generation.
It started when I got on the phone with a broker named Bruce. Bruce was great at his job, making good money closing 2 to 3 deals a month. But when his top referral partner retired, a third of his income vanished overnight. To survive, he was buying junk leads and dialing 20 to 80 strangers a day from 7 AM to 8 PM.
He told me what he really wanted: to hit 10 closes a month, hire an assistant, stop manual dialing, and finally run a real business.
So, I went to work. I spent 18 months testing ads to beat Meta’s strict housing rules, eliminate angry comments, and fix the 90-day follow-up cycle. Today, we install proven, done-for-you lead systems so elite reverse mortgage brokers can dominate their markets without burning out.

My mission is to help ambitious reverse mortgage brokers stop chasing cold, shared leads and build a predictable business they control. I want to take you out of the 12-hour dialing grind, protect you from losing your income when referral partners retire, and give you an automated pipeline so you can easily scale to 10+ closes a month.

Over the years, I was tired of sitting in my desk watching my boss pull up in his nice looking Maserati, while I was stuck in a dead end job. That frustration led me to a big decision: quitting my job with ZERO work lined up for my Father-In-Law and I to start our own concrete business. He knew how to do concrete, and I knew how to do the marketing. It is the perfect recipe to grow a true business.
In the beginning, things appeared like they were going well. Due to my marketing background, we were able to scale our business to $1,200,000 of revenue in Year 2. That's when reality sank in and I realized running a successful concrete company was FAR beyond just getting leads and selling them. So I set out on a journey to find a better business model, attract better leads, and do what we all started in business to do: Make more money, not just work for the heck of it.
But today, my story is different. I'm the proud founder of two companies—my same concrete company generating over $4 million in revenue where I spend about 25 hours a week managing, and Contractor CEO, which is dedicated to helping concrete contractors like you grow and scale well beyond where I have been able to grow.
The transformation came from a life-altering strategy, one that I'm excited to share with you. This strategy isn't just theoretical; it's a practical, proven approach that any contractor can implement to revolutionize their business. If you're in a similar situation, struggling to turn hard work into real profit, this is the game-changer you've been waiting for. Let's embark on this journey together and transform your business into a success story.



